July 28-30 Weekend Box Office Report

This weekend’s box office is very interesting. The Emoji Movie opened, but with critical hate following behind it. Many critics are saying it is the worst movie of the year, and it has a terrible 7% on Rotten Tomatoes. I was hoping that it would not do well so studios would see that movies with dumb concepts and are clearly product placement aren’t just guaranteed to do well. My wish was granted because it was barely beat by Dunkirk for the number one spot.

Christopher Nolan’s World War II film made $28 million at the box office this weekend taking a 44% drop from last weekend’s $50 million opening. Its total gross is now $102.8 million. This proves how a director definitely can sell a movie, especially Nolan, who is one of the greatest director working today.

dunkirk_film_poster
Image via Warner Bros.

In the number two spot we have The Emoji Movie earning $25.6 million. This is probably very disappointing for Sony as they most likely expected a higher opening for a movie about something as recognizable as emojis. This shows that it takes more than a familiar concept to make a successful film. You have to put in effort and have a great script so the whole family can enjoy it. A good example of this is The Lego Movie. It was a great movie and it opened with $69 million. It’s extremely unlikely for a World War II movie in its second weekend to beat out an animated movie in its opening weekend.

The surprise hit, Girl’s Trip, made the number three spot with $20 million in its second weekend. That means its that domestic gross so far is $65.5 million. It only dropped 35% from its opening weekend. The film has also done great critically as well with 87% on Rotten Tomatoes. Some people are even calling the movie the best comedy in recent years. Charlize Theron’s new action film, Atomic Blonde, opened at number four with $18.5 million. The movie is directed by David Leitch, who co-directed John Wick and will be directing Deadpool 2.

In the number five spot is Spider-Man: Homecoming earning $13.4 million in its fourth weekend. It’s great to see it hanging on in the top five still. he movie was a great collaborative effort between Sony and Marvel that produced a fun, exciting Spider-Man movie.

 

  1. Dunkirk                                       $28,130,000
  2. The Emoji Movie                       $25,650,000
  3. Girl’s Trip                                    $20,085,540
  4. Atomic Blonde                           $18,554,000
  5. Spider-Man: Homecoming      $13,450,000

What do you think of this weekend’s box office? Leave your thoughts in the comments below.

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